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FREE ON DEMAND WEBINAR:
MARKETING TO GEN Z: WHY YOU CAN'T AFFORD TO ASSUME THEY'RE JUST LIKE MILLENNIALS
After registering you can pick a time that works best for you!
Created for Marketing Professionals Just Like You!
Maria LaTour Kadison
President and CEO
What You Will Learn In This Free Webinar:
They don't read email. They don't read viewbooks. They have an 8-second attention span. Have you made the switch?
After communicating with Millennials all these years, it's easy to assume that your brand strategy and creative executions are right on target. But now that your prospects are all members of Gen Z, the target has moved. This generation's core values are very different from Millennials. And so are their media preferences and viewing habits.
While these differences present many challenges, for colleges and universities ready to lead, they also present an opportunity. To maximize enrollment, you need to address members of Gen Z on their own terms, in their own way.
Fortunately, EdwardsCo has been studying Gen Z, and we have developed a series of highly focused recommendations that can help you enhance your marketing efforts at every level. In this webinar we will show you exactly how.
WHAT To Say So GEN Z Will Listen
You will learn the two most important social issues for Gen Z, the top skills they value, and the two most important qualities they are looking for in a school. This will help ensure your brand messaging reflects what matters to them most.
HOW To Say It So They Pay Attention
The volume, variety, and velocity with which Gen Z likes to have information headed at them are likely to have your head spinning. You clearly can’t use the same old media the same ways. You will learn exactly what media to use and how to use them so your message is heard.
WHERE To Say It So They Hear You
You will learn how to rethink your messaging and media based on Gen Z's unique values and behavior. This will enable you to see where your marketing is outdated, and how you can leverage these new insights to give your brand and marketing materials the competitive edge.